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Li Xiaoyi

Li Xiaoyi has long standing record of promoting Chinese trade relations globally. She is the Business Consultant of China Office of the Special Envoy Office of Malacca State Government of Malaysia (China, Japan and Hong Kong). 

She graduated from the University of Arts London and Sotheby's Institute of Art, with a Master of Fine Arts. 

Li Xiaoyi established the first Chinese online TV station in the UK, the UK Panda TV Station, which has built a bridge for information exchange between China and Europe.

Li Xiaoyi

Li Xiaoyi actively participates in philanthropy, and successively founded two public welfare organizations, the Euro Asia Youth Association and the UK Chinese Students Association, which are committed to promoting the cooperation and exchange of outstanding youth organizations and groups at home and abroad.

Li Xiaoyi, female, graduated from the University of the Arts London and Sotheby's College of Art, London, with a Master of Fine Arts. Committed to professional-level cultural and artistic exchanges and public relations planning, aiming at promoting and developing various forms of Chinese culture and art in the UK where multiculturalism coexists.

 

Current Positions Held

  • Director of UK Panda TV 

  • Chairman of the UK Chinese Students Association  

  • President of Euro Asia Youth Association 

  • President of the Xinjiang Association of UK 

  • General Secretary of UK China Arts Association 

  • General Secretary of Karl Marx European Research Centre 

  • Creative Director of Opustique Infinity 

  • Art Consultant of Beijing British Country Club 

  • UK Chief Representative of the China-Europe Association for Technical and Economic Cooperation 

  • Business Consultant of China Office of the Special Envoy Office of Malacca State Government of Malaysia (China, Japan and Hong Kong) 

  • Strategic Advisor for ASEAN CUP International Regatta (Malaysia) 

 

Marked Achievements

  • In 2018, Li Xiaoyi participated in the launch of the new book "Marx in London" published by the Central Party School Press and the commemoration of the 200th anniversary of Marx's birth.

  • In 2018, Li Xiaoyi signed a cooperation agreement with British Weather Action to jointly formulate lectures and courses on environmental optimization and haze control.

  • In 2018, Li Xiaoyi and experts from the Ministry of Environment of China co-hosted an exchange and discussion event on China's environmental governance in Beijing, China.

  • In 2019, Li Xiaoyi reached a cooperation intention with the University of Imperial College London to jointly offer the "Environmental Optimization and Haze Management Degree Refresher Course".

  • In 2019, Li Xiaoyi co-organized the 6th "2019 Cross-Strait Youth Economic Forum" in the UK.

  • In 2020, the Cultural and Creative Center of the British Chinese Students' Association was officially established in Shenzhen, China.

 

Culture And Art Contributions

  • In cooperation with major cultural and art institutions in the UK, she has organized and undertaken various large-scale art projects, covering art exhibitions and teaching, academic exchanges, music exchanges and performances, etc.

  • These include:

  • "Beautiful China·Beautiful World - Sino-British Golden Era" Chinese Art Exhibition of Global Chinese Celebrating the 70th Anniversary of the Founding of the People's Republic of China

  •  2018/2019 Two "Sound of Spring" London International Photography Art Exhibition

  • 2019 "Belt and Road • Aobao Meeting" Youth Create and Share Happiness Forum and Concert

  • "I Love China" MV producer and director

  • 2019 "Happy Chinese New Year - Make the World a Better Place" Beijing Jinfan Art Troupe's special performance at the Patronus Theatre, London

  • "The Voice of Youth" London O2 Large Student Choir Concert

  • Editor-in-chief of "Marx in London 1849" (published by the Central Party School Press)

  • Bits of Time - 360 Lines of Precious Porcelain Exhibition

  • The first intangible cultural heritage: Chinese Zodiac Cultural Heritage Exhibition

  • 2016 Sino-British Cultural Year Closing Art Ceremony and other series

  • The opening ceremony of the biggest Notting Hill Carnival in Europe with Chinese characteristics celebrates the handover of the Beijing and London Olympic Games

  • London Olympics promotion series

  • London Olympic Torch Relay Handover Ceremony

  • London's prestigious Spitfields Festival

  • Chinese New Year Concert in Queen Elizabeth Hall

  • "Shenzhen, Shanghai, Beijing Three Cities Exhibition", an important part of the "Creative China" design exhibition at the Victoria and Albert Museum in London, UK

  • The Royal Academy of Arts "Prosperity Chapter" series of activities of the exhibition of three generations of Chinese emperors

  • The British Museum "China's First Emperor" -- Qin Shihuang Terracotta Warriors and Horses Large-scale Exhibition Series Activities

  • Silk Road Art Exhibition, Adam Smith College, Oxford

  • The Impression of Prairie from HSBC London - China Inner Mongolia Prairie Painting Exhibition

  • Chinese and overseas Chinese in the UK celebrate the 60th anniversary of the founding of the People's Republic of China

  • The first British Taoist Culture and Art Festival

  • Large-scale theatrical performance of the Chinese New Year Celebration in London City Hall, UK

  • Launching Ceremony of "48 Group Female Icebreakers"

  • The opening ceremony of the 1st London International Chinese Film Festival

  • Penang Georgetown Arts Festival China Week Exhibition and Performance

  • Tsinghua School of Management Arts and Fashion Management UK Course Program

  • British "Chinatown" documentary director

  • European Shaolin Culture Festival and Zodiac National Treasure Exhibition

  • "Regrowth" - The 1st Biennale of Chinese Artists in the UK

  • Won the 2020 Hurun UK-China Future Star Cultural and Art Exchange Award

New Media Platform

In the more than ten years of starting a business in the UK, she has not only devoted herself to the culture and art industry, but also established the first Chinese online TV station in the UK, the UK Panda TV Station, which has built a bridge for information exchange between China and Europe.

At the beginning of its establishment, UK Panda TV produced the world's first documentary "British Chinatown" which recorded the real immigration history of Chinese living in the UK, reflecting Chinese cultural customs and the historical changes of Chinese in the UK. Randomly launched "I'm from China", "Panda Street Visit", "Recommended Guests to Study Abroad", "What to Eat Today", "Have to Go~" and other original series of video programs covering life information in the UK, for brigade UK Chinese People provide a detailed guide to life.

At the same time, as the first video media in the UK, news reports cover the latest developments of the vast majority of British Chinese. In 2015, a series of special reports on President Xi Jinping's visit to the UK, and a series of large-scale social activities such as the promotion of the 2012 London Olympics were broadcast live exclusively. Entertainment, art and other industries, so that Chinese and British audiences can get the latest information and the current situation in a timely manner.

 

Social Welfare Contributions

After completing the work in the professional field, she actively participates in philanthropy, and successively founded two public welfare organizations, the Euro Asia Youth Association and the UK Chinese Students Association, which are committed to promoting the cooperation and exchange of outstanding youth organizations and groups at home and abroad. Discover and cultivate.

The 24-hour emergency support center under the UK Chinese Students Association provides diversified support and emergency assistance for Chinese students in Europe. Since the outbreak of the COVID-19 epidemic in 2019, the Emergency Support Center of the Association has joined hands with resources and channels from all walks of life to provide tens of thousands of Chinese students in the UK with drugs, medical consultation, diagnosis, return air tickets, visa extension, forced stay, etc. assistance.

Due to its outstanding achievements in charity and overseas Chinese affairs, it has long maintained good cooperative relations with professional organizations and social celebrities such as the British political, overseas, art, and academic circles.

In 2015, the Association signed a cooperation agreement with the European Cultural Village in Beijing, China, and officially landed in Beijing, China, providing diversified services for British returnees.

In 2016, the Association signed the first global notarization service center with Shanghai Renke Data Technology Co., Ltd. to provide convenient online notarization services for Chinese students studying in the UK.

In 2016, the Chinese Students' Association of the United Kingdom signed a strategic cooperation agreement with the Workplace and International Education Development Department of Manpower Group, a Fortune 500 company. The two parties will provide diversified and comprehensive services in various fields, including immigration services, study abroad Services, returnee employment and visa services.

In 2016, the Association co-hosted "A Little Bit of Time - 360 Lines of Precious Porcelain Exhibition" in Shanghai Great World.

In 2017, the Association signed a cooperation agreement with Hong Kong Cultural Heritage Co., Ltd. to provide a display and practice platform for cultural and artistic exchanges for British and Chinese students.

In 2017, the Association and Shanghai Great World co-hosted the "Head of Intangible Cultural Heritage: Chinese Zodiac Cultural Heritage Exhibition".

In 2017, the Association signed a cooperation agreement with the British LaFlim Film and Television Company to provide a learning and practice platform for film production for British and Chinese students.

In 2017, the Association signed a cooperation agreement with the Karl Marx European Research Centre to jointly promote the series of Marxist culture and education in China in the new era, including book publishing and photo exhibitions, symposium forums, Marx's red tour, and Marxist education projects.